Packaging

The job of packaging is to sell your product… which will sell your brand!  The job of the designer is to use the multi-sensory nature of packaging – texture, feel, smell, shape, weight, color – to sway the consumer (who makes a decision in 2.6 seconds) towards the favor of selecting your product. 

A designer’s value comes not by adding the frosting on the cake but rather by helping select each ingredient that goes into the cake so that the product and package is cohesive inside and out, reaching the specific target market as quickly as possible.